overview

a chic-styled online women’s clothing boutique based in miami, rosada couture is setting a new standard when it comes to staying ahead of the trends of fashion, as well as creating them. the stellar customer support, free worldwide shipping, and financing options are only a few of the qualities that make rosada couture one of miami’s best underground online boutiques.

 

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services provided

branding

_name conceptualization
_logo design & development
_brand identity design & stationery
_product/packaging design
_copywriting/brand “voice”

digital

_website design & development
_ux/ui planning & design
_digital campaign management
_newsletter design

marketing

_social media management
_brand campaigns
_marketing development
_product promotions

design

_photography
_videography
_display advertising
_media buying

_01

refreshing the brand

our goal with rosada couture was clear and simple from the beginning — a brand that is absolutely organic, handmade and completely typographical. the visuals of the master graphic and brand applications are full of contrasts, vivid colors and geometric shapes that appeal to young millennials.

_02

sleek user experience

our web team and ux/ui designers worked tirelessly to create a seamless user experience. beginning with revitalizing the entire site from the ground up, we made it a priority to make browsing through categories and products easier than ever before, in order to keep conversion rates up and abandoned checkouts down.

 

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designing the logo

Transmitting the brand’s luxurious, sophisticated identity through exceptional design and elegant branding.

_03

creating a strong presence on social media

for our social media attack strategy, we wanted to target a certain type of demographic that not only loves wearing rosada couture, but wants to be a part of the lifestyle as well. we emphasized using attention-grabbing and aesthetically pleasing images to peak the audience’s interest, all while maintaining the brand’s identity.

_04

stepping out of our comfort zone

we developed an e-commerce based platform from the ground up. equipped with an integrated payment system to make it simple and easy to accept payments online, while eliminating the hassle of setting up third-party payment providers or having to share personal information with third-party merchants.

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Category
branding, digital, events, marketing