Marketing For Every Practice Area.
We run every channel for eight legal practice areas — and nothing else. Every campaign, creative asset, landing page, and keyword list is legal-industry native. Find yours below.
Specialized playbooks. Shared discipline.
Each practice area has its own intent language, conversion math, and competitive landscape. We bring a channel-agnostic playbook tuned to yours.
Personal Injury
High-intent, high-competition, high-stakes. Personal injury marketing lives and dies by speed-to-lead, local trust signals, and the ability to win the first 10 seconds of a prospect's search. We run all six channels for PI firms across the country.
Criminal Defense
Criminal defense prospects search urgently, late at night, and from their phones. Your firm needs to be the first name they see — and the easiest one to call. We engineer speed, visibility, and credibility for defense practices.
Family & Divorce
Family law prospects are emotional, research-heavy, and sensitive to tone. We build content strategies and ad creative that meet them where they are — with clarity and discretion, not fear tactics.
Estate Planning
Estate planning is a long, considered buying cycle driven by life events and referrals. We build authority content that wins the research phase and retargeting that closes the consultation booking.
Business Law
B2B legal buyers want credibility, specificity, and speed. We combine technical SEO, LinkedIn-forward paid social, and precise PPC to put your firm in front of decision-makers the moment they need counsel.
Immigration
Immigration marketing requires bilingual creative, cultural fluency, and deep understanding of case-type urgency. We build multilingual campaigns that convert across English and Spanish search, not translated copy.
Employment Law
Employment law prospects often start with research, then escalate to urgency. We build content that ranks for legal-question intent and paid funnels that convert the urgency moment into a signed case.
Bankruptcy
Bankruptcy prospects are cost-sensitive, stressed, and comparison-shopping. We engineer campaigns that lead with reassurance, clear pricing, and simple booking — the three levers that separate signed cases from abandoned searches.
Six channels. Eight practice areas. One discipline.
The channel mix changes by practice area. The discipline doesn't. Every engagement runs through The Raider Growth Framework — coordinated execution, honest reporting, signed-case math.
Common questions.
What if my practice area isn't listed here?
We're currently focused on the eight practice areas above because that's where our playbooks are strongest and our team is deepest. If you're outside these eight, tell us anyway — we'll be honest about whether we're a fit or refer you to someone who is.
Do you work with multi-practice firms?
Yes. Many of our clients run two or more of the eight practice areas under one firm. We build unified strategies that don't cannibalize each other and report on each practice area separately so you can see what's working where.
How quickly can you ramp into a new practice area?
For any of the eight listed, ramp is immediate — we already have the keyword libraries, creative templates, landing page frameworks, and conversion benchmarks. Most clients see first qualified leads inside 30–45 days on paid channels.
Do you guarantee case volume?
No, and anyone who does is lying. What we guarantee is coordinated execution, honest reporting, transparent data access, and a senior team running your account. Case volume is a function of market, budget, and timeline — we set expectations upfront and measure against them monthly.
Can you localize by city or region?
Yes. Every campaign we run is geographically targeted down to the zip-code level when helpful. We build separate landing pages, citations, and Google Business Profiles for each location your firm operates in.
How do you handle referral vs. direct practice areas?
If your practice runs on referrals (some estate planning or business law firms), we skew investment toward SEO, authority content, and thought leadership. If it runs on high-intent search (personal injury, criminal defense), we skew toward LSAs, PPC, and Local SEO. We adapt the channel mix to how your practice actually generates cases.
Ready For A Practice-Specific Playbook?
Get a free, no-obligation audit tuned to your practice area, your city, and your competitive landscape.