Law Firm Marketing. Made In Miami.
We're headquartered in Coral Gables — fifteen minutes from downtown, forty-five from Fort Lauderdale. For nine years, we've run paid and organic campaigns for Miami-Dade law firms across every practice area that matters here. Bilingual, Bar-compliant, and built for the unique pressures of this market.
Miami law firm marketing is its own animal.
Miami isn't just another competitive metro. It's a bilingual, international, seasonal, hurricane-adjacent market with its own court system, its own Bar rules, and its own neighborhood-by-neighborhood case economics. A keyword strategy built for Dallas dies here. A PPC playbook built for Chicago bleeds money. Generic legal marketing doesn't survive contact with Miami-Dade.
Bilingual by default.
Miami-Dade is nearly 70% Hispanic. Half the legal search intent happens in Spanish — 'abogado,' 'accidente de auto,' 'inmigración.' Every campaign we run in Miami has an English and Spanish version — culturally fluent, not translated. Firms that ignore Spanish search are handing 50% of the market to competitors.
11th Judicial Circuit + Florida Bar.
Miami-Dade's 11th Judicial Circuit handles its own case-flow patterns, and the Florida Bar's advertising rules (4-7.11 through 4-7.23) are some of the strictest in the country. Every ad, landing page, and email we ship for Miami firms clears the Bar's advertising approval process. No takedowns, no fines, no Rule 4-7 violations.
Seasonality you can't ignore.
Hurricane season drives property damage claims. Snowbird season shifts population density. Cruise season affects maritime injury claims. Miami case volume is never flat — it pulses with the calendar. Our campaigns flex budget and messaging by season because standing still means losing cases.
International inbound demand.
Miami is the legal gateway for Latin America. Immigration, international business, cross-border estate planning, cruise-ship injuries. The prospects aren't just Miami residents — they're South Florida, Latin America, the Caribbean. We target accordingly.
We live here. We work here. We meet you in person.
Our office is in Coral Gables. If you're a law firm in Miami-Dade, Broward, or Palm Beach, we'll come to you. In-person quarterly reviews, strategy sessions, launch workshops, and — if you want — coffee at your office before you commit to anything. Nine of the other ten metros we serve get the same senior team on Zoom. Miami firms get us in the room.
Six channels, all calibrated to Miami-Dade.
The same Raider Growth Framework we run in every market — but every channel is locally tuned for Miami's bilingual reality, neighborhood-level intent, and Florida Bar compliance.
LSAs
Google Screened badges for Miami-Dade zip codes. Dual Spanish + English LSA profiles where practice area allows.
PPC Ads
Miami-specific bid benchmarks, Spanish-language ad groups, and neighborhood-level geo-targeting across Brickell, Coral Gables, Kendall, and beyond.
Local SEO
Miami-Dade Google Business Profile optimization, 200+ local legal citations, and Map Pack dominance in your top 3 neighborhoods.
SEO
Ranking for 'Miami [practice area] lawyer' and all Spanish-language equivalents — 'abogado,' 'bufete,' 'lesiones personales.'
GEO (AI Search)
Citation optimization for ChatGPT, Perplexity, and Google AI Overviews in both English and Spanish legal research queries.
Social Media Ads
Bilingual creative for Miami's Instagram-heavy demographic. Hispanic audience targeting, cultural fluency, platform-native production.
Eight practice areas. All Miami-tuned.
Pick yours below. Each link goes to a dedicated playbook page with the specific tactics, channel mix, and Miami-market angles for that practice.
Personal Injury
Criminal Defense
Family & Divorce
Estate Planning
Business Law
Immigration
Employment Law
Bankruptcy
Real Miami firms. Real numbers.
"They knew our market better than our last three agencies combined."
"Our Spanish-language campaigns finally converted like our English ones."
"They cut waste we didn't know existed. Same volume, lower spend."
We don't just say "Miami." We say which neighborhood.
Every campaign is tuned to where your firm's cases actually originate. Brickell-heavy intake firm? Different bid mix than a Hialeah practice. We model the geo-mix to your case data.
Every Miami campaign clears Florida Bar Rule 4-7 before it ships.
Disclaimer placement, testimonial restrictions, prohibited language, case-result disclosures — every ad and landing page passes through a Florida Bar 4-7 compliance matrix before launch. Nine years, zero takedowns, zero Bar complaints traced to our marketing.
South Florida questions.
Do you only work with firms in Miami-Dade?
No. We serve the broader South Florida region — Miami-Dade, Broward, Palm Beach — and run campaigns nationwide. That said, Miami-Dade firms get the deepest local data and in-person availability. If you're outside Miami metro, we'll still ship the same playbook, just with more Zoom and less coffee.
How do you handle Florida Bar advertising rules?
Every ad, landing page, email, and social post we ship for Florida firms passes through a Florida Bar 4-7 compliance matrix before launch. We pre-flag disclaimer requirements, testimonial restrictions, and prohibited language automatically. In nine years, zero Bar complaints traced back to our marketing.
Can you run Spanish-language campaigns?
Yes — and we consider it non-negotiable for the Miami market. Every channel we run has a native Spanish variant: Spanish SEO, bilingual PPC, Hispanic-targeted paid social, and Spanish call intake support. Culturally fluent creative shot in Miami, not translated copy.
Do you offer in-person strategy sessions for Miami firms?
Yes. Miami-Dade, Broward, and Palm Beach clients get quarterly in-person reviews at your office, our Coral Gables office, or a neutral location of your choice. We also do pre-engagement coffee meetups if you want to meet the team before committing.
How quickly can you launch in the Miami market?
For paid channels (LSAs, PPC, Social Ads), we can launch within 2–3 weeks of signed engagement. For organic channels (SEO, Local SEO, GEO), foundational work starts day one; measurable ranking lifts typically show within 90–120 days. Miami market benchmarks sit in our system — we're not calibrating from zero.
What neighborhoods do you target?
Every campaign we run in Miami gets neighborhood-level geo-targeting: Brickell, Coral Gables, Doral, Coconut Grove, Wynwood, Miami Beach, Aventura, Kendall, Hialeah, Homestead, Pinecrest, and more. We'll align the geo-mix to where your firm's cases actually originate — based on your existing data if you have it, market benchmarks if you don't.
Let's get your firm on the map.
30-minute strategy call. No pitch deck. No pressure. Walk away with a market-specific roadmap whether we work together or not.